UC Merced Magazine | Volume XIX, Issue VII

“I had a passion for storytelling, and I wanted a career that sparked my creativity,” she said. Lucas joined e Bay Club in 2017 as a social media and events coordinator. It didn’t take long for her to advance in the company. In 2021, she launched “Marissa Tries,” a social media series where in each video she showcases herself participating in a sport, fitness class or recovery modality o ered at one of the various Bay Club locations. From goat yoga and Pilates to pickleball and boxing, Lucas has tried it all. Created as a response to the fitness

industry’s post-pandemic challenges, the series aims to re-engage members, attract new demographics and highlight e Bay Club’s o erings in a fun, relatable way. Her other videos include meal prepping and a challenge in which she visited all 26 locations, from Seattle to San Diego, in under 36 hours. e response has been overwhelmingly positive. “Marissa Tries” has amassed more than 1 million views and 1 million impressions across all platforms, achieving five times the industry standard for engagement. According to her publicity firm, the series also had an immediate business impact and contributed to 13 consecutive months of revenue

growth and increased gym usage across locations. With no signs of slowing down, Lucas and her one-person production team continue to create videos. In addition to producing content, in her current role as senior vice president, she oversees all philanthropy e orts and media and public relations, including working with a few professional sports teams. Reflecting on her journey, Lucas encourages students to walk through every open door they can. “Embrace every opportunity, make the most of your environment, and always challenge yourself to grow,” she said.

Lucas and a friend celebrate their graduation in 2016.

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