UC Merced Magazine | Volume XIX, Issue VII

“Embrace every opportunity, make the most of your environment, and always challenge yourself to grow.” — Marissa Lucas

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(Continued from page 19) An emerging leader in the sports and active lifestyle industry, she has gained recognition partly due to her highly successful social media series, “Marissa Tries.” She developed the ability to drive engagement and connect with audiences at UC Merced. “My favorite part of being a tour guide was connecting with prospective students and showing them all the possibilities that UC Merced has to o er,” she said. As a business and economics major, Lucas — who classmates knew by her maiden name, Dorfler — always knew she wanted a career in marketing. She found inspiration in the classroom, particularly a er taking a course with Steven Seltzer, a continuing lecturer in economics and business management. “Steven is such a wonderful and kind human being,” Lucas said. “He always supported me and gave great career advice.”

Seltzer saw her potential early on. “I am absolutely not surprised to hear of Marissa’s success,” he said. “She was not only a great student; she was also someone who — even in a classroom setting — exhibited the talents, work ethic and personality to be terrific in business. at’s why I actually tried to induce her to join my old firm. I can’t think of a better endorsement than o ering someone a job.” Outside the classroom, Lucas immersed herself in campus life. In addition to working as a Media Cat, she was an active member of the Campus Activities Board, helping organize popular events such as Treats N Beats and Cowchella. She also managed all social media and public relations for Fraternity and Sorority Life. During her time, engagement thrived. e hands-on experience she gained at UC Merced helped her land an opportunity at OpenTable immediately a er graduation in 2016.

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